Becoming SEO Consultants in Greece is not an easy job. The number of websites in the country is truly astounding! As is their variety. With such a varied clientele, SEO Consultants need to understand the individual needs and then fit their requirement accordingly. Not easy at all!

No one can predict what keyword a customer will search for. In this document, let us talk about one of Greece’s most famous monuments – the Acropolis. Now, the Acropolis alone is such a big draw that thousands of people visit Greece only with the Acropolis in their mind. For a SEO Consultant is such a big playing ground that they need to cover thousands of possible search query phrases. But then, just considering that Acropolis has thousands of search phrases, think about how many different terms they would need to come up with!

As per the internet search data, Google alone delivers thousands of results on phrases related to the Acropolis each and every day. In the holiday season, the rush goes up and tens of thousands of results are delivered. Now, if we try and see how many different key phrases we can come up with, we will not cross 10. Let’s analyze why. Consider different reasons why people would search for the Acropolis.

One reason, obviously, would be to search for the Acropolis as a historical monument. Phrases like Acropolis History, Acropolis war and Acropolis lions would be apt in this scenario. The search results would be more focused on the history of the place, the purpose of its construction and what used to take place in the auditorium. The SEO Consultants need to make sure that their content will respond to each of these queries
The Second reason could be photos of the Acropolis. One of the most photographed monuments in the entire world, it is a very popular desktop wallpaper too. While searching for pictures, visitors will also be interested in a little content and the responsibility of the SEO Consultants in Greece is to make sure that they deliver it right to the right visitors.
The third could be movie buffs who are searching for movies shot in the location of the Acropolis. Cinema tourism is big business and each time a block buster movie comes out, a lot of people like to visit the locales and see for themselves. Like the Lord of the Rings came out and people started flocking to New Zealand to see the place the movie was shot. The SEO consultants need to make it prominent in this case that so and so particular movies have been shot in and around the Acropolis, so that searches about this monument in Greece will lead to their website.
Another way of thinking could be the influence of the Acropolis and its entertainment of the older days on Greek culture and heritage. Obviously that is a valid point, as that was the first place of entertainment for the earlier Greeks. Since then, people and culture have been evolving, but the influence will be there in some sphere.
Or probably someone visiting Greece wants to stay in a hotel near the Acropolis and he would then search for ‘hotels near Acropolis’. The SEO Consultants need to make sure that if they have a hotel in the vicinity mentioned in their website, this feature is prominently mentioned, as it is a big USP for the hotel as well as for the website.
We have just talked about a few clauses here regarding SEO Greece. Each day, newer and newer search strings are being introduced into the world of search. Making sure that their websites are on top of all these changes is an exciting job and the SEO Consultants Greece do it well!

Infertility is a $4 billion dollars a year industry. Nobody has your best interests at heart. You need an advocate to walk beside you, warning you of financial and medical pitfalls and giving you the tools you need to make the best decisions for you and your family

There aren’t any guidelines or rules about who can become an infertility consultant and you have a number of different choices. How do you know which infertility consultant is the best fit for you?

Education matters
Many women have experienced infertility and find they want to encourage others on the same journey. However, many infertility consultant do not have any education or formal training in women’s reproductive health or infertility.

No Biases
Make sure your infertility consultant does not accept marketing money from doctors – even if it is for a good cause on the side. How can you trust a referral once you know the doctor just made a hefty donation to her cause?

Respect is earned
Because you don’t just need someone who keeps you company. You need someone that other doctors, health care providers and fertility partners know, trust and have seen evidence of their ability over time.

Read their work
Just because someone says they are knowledgeable doesn’t make it so. Can you go read their books to verify their credentials? Can you read reviews of their research or publications?

Fees are reasonable
You can easily find out prices and the fees are within a typical couple’s ability to pay. Some infertility consultants are only for those with deep pockets. Be wary of services that cost more than a cycle of IVF.

Infertility consultants do not determine a client’s treatment plan, but once a plan is determined, My Fertility Plan consultants can help facilitate the treatment plan set by your doctor by sourcing donors, surrogates, or other professional resources. My Fertility Plan consulting also provide a Risk-Benefit analysis to help determine chances of success for a given treatment option.

Business coaching and business consulting are two of my primary services. What’s the difference, you ask? Wikipedia defines as, “Business coaching is the practice of providing support and occasional advice to an individual or group in order to help them recognize ways in which they can improve the effectiveness of their business.” BNET defines Business Consulting as “an expert in a specialized field brought in to provide independent professional advice to an organization on some aspect of its activities”.

It may seem like a small difference, but it is an important one. The critical issue is to identify what your business actually needs.

If you need: ongoing help with reaching max potential, someone to confirm your decisions, cheer you on, a transformational relationship with a mentor…you are looking for business coaching.

If you need: situational help with a specific problem, to call in an “expert” for advice, an analysis and recommended remedy…you are looking for a business consultant.

Yes, those definitions are a bit oversimplified and quite often there will be crossover. I suggest you create specific definitions for your business and its needs ahead of time. In the long run, it will help you make stronger decisions about hiring a contractor for coaching/consulting services.

If you are thinking of opening a consulting business, particularly in Portland, OR, here’s some recent research:

Although economic times are challenging in general, Portland has a positive outlook. Greenlight Greater Portland recently released a report indicating that the metro area would add 100,000 new jobs in 2008 and is predicted to grow economically by 29% or $14 million dollars.

Several growth sectors were also identified: professional, financial and information services, as well as construction and natural resources. It is predicted that Portland’s professional and business services sector will grow 23 percent to more than 170,000 workers by 2013.

In addition, the American Management Association (www.workforce.com) recently released a report with positive findings for job growth in the business consulting/ coaching field.

Among the findings were:

Business coaching is more popular than ever, boosted by companies struggling to develop a new generation of leaders to replace retiring baby boomers, and due to a proliferation of business coaches and coaching training programs.
Of U.S. companies surveyed, 52 percent said they had business coaching programs in place, and another 37 percent said they would be implementing coaching programs in the future.
Companies use coaches to work with executives, high-potential employees, problem managers and expatriates headed to overseas assignments.
Companies that use formal metrics to measure performance of coaching programs are most likely to report that those endeavors are successful.
According to both local and national sources, it is a good time to be in coaching/consulting. If you are interested in starting your own business, I recommend sitting down with a consultant and talking to them about what it is like in your neck of the woods..

It’s not hard to find economic gloom and doom in the news. After all, bad news sells; good news does not. But with the media talking down the economy, along with a genuine cyclical slow down, how does this affect your consulting opportunities?

First, let’s get positive and realize this is a great time to be a consultant. Why? Everyone is cutting back on hiring, but their service needs may have not decreased. Companies still need help and a relatively easy and inexpensive way is to use a consultant or independent contractor on a temporary basis. This saves the trouble and expense of a full time hire.

This is where you come in. As a consultant you can provide crucial services with limited time and cost exposure to a company. Plus, you can provide specialized skills and capabilities that their regular staff may not have.

So your selling strategy can be oriented to assuring your client that her exposure will be limited. An added benefit can be to promise to train her staff how to do the service you are providing. On the surface this appears to be putting you out of a job. On occasion this may occur, but consider the good-will that is engendered. This is helpful for winning the next assignment with this client and for the essential referrals you’ll be requesting.

But in most cases, this strategy will open the door for more of the same work, or for an ongoing monitoring opportunity. The reality is that those you train will not have your level of expertise or experience. So while training will bring them to a level of capability, more help and guidance is likely, for you are now the back-up.

Other consulting opportunities in tough times include helping companies:
o Be more efficient
o Cut costs
o Develop new systems
o Realign strategically
o Find new customers
o Open new markets
o …you name it for your specialty

Take advantage of this down-cycle to create value and help your clients thrive. You will then reap even greater rewards when the inevitable upturn comes.

The Consultant’s Edge, a free monthly e-letter from Steve Kellogg, founder of [http://www.TheConsultantsLife.com] a site dedicated to helping individuals be wildly successful in their consulting or freelance business.